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This helps you rank in the SERPs and get more visitors to the site. There are a million concepts you can check out as a realtor when it comes to video content. You can create virtual trips of your houses on sale, for example, that provide individuals a better idea of the area than photos.

This content, once again, develops you as an authority and improves your ranking. Enhance your site for mobile users According to a study by National Association of Realtors titled Property in a Digital Age, it was found that in 2019, the average user looked for a house on their mobile phone.

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It is for this reason that you need your website to be optimized for mobile. According to Google, 40% of customers will ditch your website and go to a competitor's one instead if they have a bad mobile web experience. 57% would not recommend your organization to anyone for that same reason.

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Why? Because the searcher immediately wishes to see what a house appears like when they click on a listing. And so you require to display several top quality images on a single web page. Having said that, you can't jeopardize on your page speed as this will ruin the customer's experience (we talk more about this in the next point).

Find out all about how you can enhance your images here: And do not forget to add a caption and an alt text to each image! Page speed, or the speed at which your webpage loads, holds an important location in your property website SEO technique since it is an essential aspect in how Google ranks you.

Why? Since it has a huge effect on user experience when it concerns your clients or potential consumers. Did you know that the probability of bounce increases by 32% when the page load speed boost from one to three seconds? As  This Author , this is inappropriate to you.

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Here are some things you can do to guarantee this: Pick a good hosting service Compress images Use page speed screening tools typically Choose a CDN (content circulation network) Discover more about how to enhance page speed and, in turn, customer experience, here: Deal with your online reviews We pointed out earlier that 52% of individuals in the United States found a house to purchase online in 2019.